Klaviyo Data Platform (CDP)
Bring all your customer data together — see more, move faster.
Imagine having every interaction a customer has with your brand — website visits, purchases, support chats — united in one clean, always-up-to-date profile. That’s what Klaviyo’s Data Platform (CDP) delivers. It gathers data from all your tools, systems, and channels, merges overlapping records, and gives you a living view of who your customers really are.
You don’t just get data for its own sake. It’s ready instantly for use in marketing, analytics, and customer service — no switching between platforms, no delays. Predictive insights help you understand what’s likely to happen next, so you can act proactively rather than react. Whether you want to personalize messaging, improve retention, or power real-time segmentation, a strong data foundation is key — and with Klaviyo’s CDP, you build it from day one.
Features
Collects data from all your integrations, web/app tracking, imports, etc., cleans it up, merges duplicates, and stores full historical interactions. Provides a 360-degree view of each customer.
Real-Time Activation
Use your unified data immediately in marketing campaigns, SMS, email, push notifications, or support flows — no waiting or separate syncing needed.
Predictive & AI-Driven Insights
Get estimates like how likely a customer is to buy again, identify those at risk of lapsing, forecast lifetime value, and more. Helps you focus efforts where they drive the most impact.
Extensive Integrations & Flexible Data Ingestion
Over 350 out-of-the-box integrations, plus open APIs and SDKs, allow you to pull in data from disparate sources. You can also import data or use tracking tools to capture custom events.
Advanced Data Management
Tools for transforming or cleaning data (e.g. reformatting date fields, merging duplicate fields), standardizing properties, and setting up monitors/alerts for data quality issues.
Segmentation & Customer Grouping
Create dynamic segments based on any combination of behaviors, purchase history, engagement metrics, or predicted values. Use these groups to deliver more relevant messages.
Scalability & Compliance
Built to handle large volumes of customer data, with high reliability during peak traffic. The platform also meets data security & privacy standards like GDPR/CCPA to protect customer data.
Actionable Dashboards & Performance Tracking
Visual tools to help you measure key metrics over time, monitor customer segments, track conversion funnels, and compare audience performance. Enables you to spot trends early and adjust strategy.